Moneyfarm

Who they are

Moneyfarm was founded in 2011 by Paolo Galvani and Giovanni Daprà , and launched in the UK in 2016, riding the rise in demand for investment ISAs and pension products for everyday investors. The idea behind the platform was simple enough: make investing more accessible and transparent for ordinary people, using professionally managed model portfolios rather than asking you to pick individual stocks or funds, with a goal of helping investors achieve long-term financial goals with ease.

Moneyfarm has grown into an award-winning pan-European digital wealth manager with around 167,000 active investors and more than £5 billion in total assets on the platform. It is regulated by the FCA and backed by investors including Allianz Asset Management and M&G plc. It has been recognised in the Boring Money Awards for five consecutive years, picking up awards including Best Buy SIPP, Best App, and Best for Low-Cost ISA Funds and Shares.

Moneyfarm is not a bank or building society. It is an investment platform, which means the products it offers work differently from standard deposit savings accounts.

The Moneyfarm ISA

The product listed on DepositScout for Moneyfarm is their Stocks and Shares ISA. This is an investment account, not a cash savings account, so there is no guaranteed interest rate - the returns you earn (or lose) depend on how the underlying investments perform. As the data shows clearly: capital is at risk.

The minimum balance to open the Moneyfarm ISA is £1,500. Moneyfarm uses model portfolios that are professionally managed , and algorithms assess your appetite for risk, create a risk profile based on your answers, and align you to a suitable portfolio made up of a range of assets. You are not choosing individual stocks yourself - Moneyfarm handles the day-to-day management.

These services are available through both a web-based platform and an app, with human guidance available via the app, telephone, chat, or video call.

Protection to be aware of

Because this is an investment account rather than a savings deposit, the protections work differently from a standard bank account. In the unlikely event that Moneyfarm becomes insolvent and there is a shortfall between the assets held and your account balance, eligible customers would be protected by the FSCS up to £85,000 per claimant. However, the FSCS investment compensation scheme does not protect the value of your investment from fluctuations due to market events - it only steps in if Moneyfarm or a counterparty mishandles your assets.

It is also worth knowing that if you hold accounts with multiple brands or platforms managed by MFM Investment Ltd, the FSCS protection limit of £85,000 applies collectively to all your accounts, regardless of how many you hold. Moneyfarm uses Barclays and Saxo Capital Markets UK Ltd to hold client funds.

Is it right for you?

Moneyfarm suits someone who wants their money invested and managed without the effort of picking funds themselves. Its sweet spot is the investor who wants professional management without the faff of picking funds - someone who values a clean app, periodic check-ins with a real human, and the peace of mind that comes from not watching markets daily.

It is not the right place if you are looking for a guaranteed return, a Cash ISA, or a straightforward savings account. The Stocks and Shares ISA carries genuine investment risk and requires a minimum of £1,500 to get started. As with any investment, returns are not guaranteed and values can go down as well as up.

If Moneyfarm's investment ISA is on your shortlist, use the live figures shown on this page to compare it alongside other options - rates, terms, and product details can change at any time.